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PRODUCTS & SERVICES
Jennings Consulting Group, LLC. |
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Jennings Consulting Group has extensive experience in consumer, business and
pharmaceutical research. JCG has a proven track record with the delivery of
highly strategic and actionable market research.
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• Market Sizing |
• Key Drivers Analysis |
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• Product/Concept Testing |
• Positioning Analysis |
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• Marketing Environment Analysis |
• Brand Equity |
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• Market Assessment/Structure |
• Product Feature Testing |
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• Cross Country Comparisons |
• Marketing Mix |
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• Segmentation and Targeting Assessment |
• Ad/Message Testing |
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• Awareness, Trial and Usage |
• Attitude and Usage |
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and many more... |
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JCG has developed a network of domestic and international data collection
vendors to provide the highest quality data collection. We serve as one contact for
management of research projects in multiple cities and countries. |
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DOMESTIC AND INTERNATIONAL FIELD MANAGEMENT: |
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• Pricing |
• Market selection |
• Production |
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• Field management |
• Check-in |
• Coding |
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• Tabulation |
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DATA COLLECTION SERVICES: |
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• Internet/online |
• Mail intercept |
• Telephone |
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• Focus groups |
• One-on-ones |
• Door-to-door |
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• On-site interviewing |
• Pre-recruit |
• CAPI |
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JCG specializes in strategic business research projects, particularly for issues
concerning targeting, segmentation, communications, product offerings, and
forecasting. Visit »
About
Us for additional information. |
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Jennings Consulting Group, LLC, 125 Holly Glade Circle, Holly Springs, NC 27540
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Copyright © 2008 Jennings Consulting Group. All Rights Reserved. |
Website:
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Last Updated: January 18, 2008 |
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